Users will soon have a new feature that allows them to reduce the volume of AI-made media appearing in their streams. This step comes as the company disclosed that it now features in excess of 1 bn AI videos.
Trial and Implementation
This change is being tested over the coming weeks before a full-scale release. This shift comes amid a rise in AI-generated material, driven by recent AI video creators.
AI Proliferation Online
Studies have shown that nearly 10% of the fastest-growing channels on a competing service only show clips produced artificially. A significant portion of this content is considered “AI slop”, a label for poor-quality, mass-produced content that is typically absurd or surreal.
Our research shows that many people like content created using AI tools, ranging from digital art to educational videos, and we intend to give people the power to increase or decrease of that, based on their own choices,” commented a platform representative.
Volume and Proportions
The service shared that there are currently over a billion videos on its network labeled as made with AI. Collectively, in excess of 100 m pieces of content are added to the platform each day, making AI content a relatively small part of its total content library.
Customizing Your Feed
Viewers will be in a position to reduce or increase the amount of AI-generated videos they see by opening the topic control setting in the app and selecting “AI-generated content”. Further subjects that can already be adjusted under the tool include current affairs, style, beauty, and choreography.
Platform Guidelines
Its rules require content makers to tag “realistic” artificially created content, and it prohibits dangerous fake videos of well-known individuals or critical incidents. Any authentic-looking artificial content that is unmarked can be taken down under its community policies.
Additionally, the app will from now on add an “AI-made” watermark to content made using its built-in AI features, or flagged by an cross-platform project for spotting AI-generated material. This action is designed to help prevent users from seeking to bypass the tagging system.
Responsible AI Funding
TikTok is also introducing a $2m AI literacy fund for professionals and institutions to produce learning resources about responsible artificial intelligence. This initiative will support charitable organizations focused on educating programming and robotics.
Moderation Strategy
The video-sharing app has defended its content review process, amid discussion over intentions to cut jobs for numerous safety staff in the UK. The company is expected to reduce hundreds of positions in its trust and safety department in the UK capital, with worker representatives and internet security professionals voicing alarm that people are being substituted by AI moderation.
A senior executive explained that staff-based oversight would still have a role, but AI can protect employees by eliminating the most graphic content before it is viewed by people. TikTok stated a 76% decrease in shocking and graphic content handled by safety staff over the last 12 months due to intervention by its machine learning processes.
We believe it is crucial to balance people and machines to keep the platform safe,” she said. “We’ll have staff as part of that process, but we also think it’s very important to limit contact with harmful content as rapidly, which is where a extensive automated help is making a difference operate efficiently.”
